Affiliate Marketing Apprenticeship Program - Lesson 3/13

written by Anthony Dinh

First, I’d like to say thank-you and congratulate you for joining my Affiliate Marketing Apprenticeship Program. You’ve taken the first step in the right direction towards building a successful online business and financial freedom. This 13-step program is your roadmap to wealth, and it’s jam-packed with invaluable information…no tricks or gimmicks here folks, just solid and proven methods that work! SEO (search engine optimization), copywriting and various internet marketing methods will be covered throughout the tutorial. I suggest that you read through it once, let it soak in, try it out, then go back and read it again because you’ll surely pick up something new that you missed the first time around.

Here’s a breakdown of each lesson for your convenience:

Lesson 1 - Set Your Goal
Lesson 2 - Find Your Niche
Lesson 3 - Keyword Sniping
Lesson 4 - Research Affiliate Programs
Lesson 5 - Build a Website Around Your Keyword
Lesson 6 - Incorporate Affiliate Links in Your Posts
Lesson 7 - Build Quality Backlinks
Lesson 8 - Submit Your Site to Web Directories
Lesson 9 - Submit Your Post to Article Directories
Lesson 10 - Add More Content and Build More Backlinks
Lesson 11 - The Waiting Game
Lesson 12 - Tweak Your Site
Lesson 13 - Scale Your Campaign

keyword sniping

Before we begin with “Lesson 3 - Keyword Sniping“, please bookmark this page and subscribe to my full RSS feed as there are 13 steps, so you definitely won’t want to miss out!  If you are just joining us now, be sure to go back and read “Lesson 1 - Set Your Goal“.

Affiliate Marketing Apprenticeship Program

Lesson 3 - Keyword Sniping

Now that you’ve selected the niche that you want to write about, the next step would be to “snipe” the keyword.  When deciding on a keyword to snipe, some factors to consider are:

  • The more specific and the more long-tailed the keyword, the fewer the competition, and the easier it will be to obtain a high ranking (i.e. “breast surgery doctor philadelphia” vs “breast surgery”).
  • Your keyword should be searched at least 200 times a day, obviously, the more the better.  There’s a bunch of keyword search tools out there, but I use WordTracker which shows daily search volumes, and it’s free!  You can also use Google’s Keyword Tool if you already have an Adwords account.
  • There are fewer than 1 million competing pages returned for this keyword in Google, obviously, the fewer the better.  You can determine this by searching “your keyword” with quotes around it.
  • The keyword has value to advertisers.  Basically, anything that can be sold or has commissions has value.
  • Select a keyword that is outside of the techie/internet world.  Think of a keyword that your average teen or 70-year-old would likely be searching for.  Doing so will not only leave you with fewer competitors, but it will also increase your conversion rate as people who aren’t as tech-savvy are more likely to click on ads.

Just to give you a few ideas and to get your mind going, here are some niches I would consider looking at:

(pest control, lawn care, hair products, acne treatments, teeth whitening, mortgages, loans, debt consolidation, home improvement, baby products, men’s/women’s health, weigh loss, etc.)

Bear in mind that questionable topics such as firearms, ammunition, butterfly knives, brass knuckles, concealable weapons, prescriptions drugs, beer and alcohol, tobacco or tobacco-related products, racial intolerance or gambling will not be not be supported by Google Adsense ads.  Check out Google’s Program Policy for a full list.

The daily search volumes and competing pages figures mentioned above are just guidelines that I would stick to until you’re comfortable and have gained more confidence with keyword sniping.  Once you achieve a #1 ranking for the long-tail keyword, then you can certainly focus on ranking for the bigger and broader keyword.  One big advantage that you already have going for you is that most sites out there are targeting keywords with a single subpage.  It’s much easier to obtain a higher ranking if you build a whole site(s) around a keyword as we will be doing in Lesson 5 - Build a Website Around Your Keyword.

To snipe your keyword using Google’s Keyword Tool:

1.  first, login to your Adwords account and navigate to Tools->Keyword Tool

2.  next, check the “Website Content” radio-button, enter the URL of the site you are going to promote, check the “Include other pages…” checkbox, and click “Get Keyword Ideas”

google keyword tool

3.  a list of keywords relating to the site you entered will be returned and organized in “groups”, click on the “Avg Search Volume” column to sort the list by highest to lowest search volumes

4.  then, copy and paste the top keyword from each group into a text document

5.  now search Google for forums where each of the keywords from step4 are being discussed by placing the “keyword” within quotes followed by the word forum:  “keyword” forum

6.  visit the first forum from the results list and browse through it, looking for additional keywords that are not included in your list.  for example, if your list includes “weight loss”, then you wouldn’t add “weight loss excercises” since the phrase matches a keyword that’s already on your list.  instead, you want to look for completely different keywords that are the subject of popular discussion threads with many user responses within the forum such as “yoga” or “pilates”

7.  taking one word at a time, Google your entire list of keywords and copy down the URLs of all the Adsense ads displayed on page one of the results

8.  take the resulting list of URLs from step7 and enter them one at a time back into the Adsense Tools->Keyword Tool->”Website Content” and click “Add all” which will add all the keywords to the selected keywords pane on the right-hand side

You will find that many of the resulting keywords are shared between some of the URLs you entered, but there will be some new ones as well.  You now have a very powerful list of valuable keywords related to sites that are willing to pay for them!  Click on the “Download these keywords” to your desired text or csv format for safe keeping…this is the list of keywords you will be using to build your affiliate site.

…Next >> Lesson 4 - Research Affiliate Programs

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Affiliate Marketing Apprenticeship Program - Lesson 2/13

written by Anthony Dinh

find your nicheFirst, I’d like to say thank-you and congratulate you for joining my Affiliate Marketing Apprenticeship Program. You’ve taken the first step in the right direction towards building a successful online business and financial freedom. This 13-step program is your roadmap to wealth, and it’s jam-packed with invaluable information…no tricks or gimmicks here folks, just solid and proven methods that work! SEO (search engine optimization), copywriting and various internet marketing methods will be covered throughout the tutorial. I suggest that you read through it once, let it soak in, try it out, then go back and read it again because you’ll surely pick up something new that you missed the first time around.

Here’s a breakdown of each lesson for your convenience:

Lesson 1 - Set Your Goal
Lesson 2 - Find Your Niche
Lesson 3 - Keyword Sniping
Lesson 4 - Research Affiliate Programs
Lesson 5 - Build a Website Around Your Keyword
Lesson 6 - Incorporate Affiliate Links in Your Posts
Lesson 7 - Build Quality Backlinks
Lesson 8 - Submit Your Site to Web Directories
Lesson 9 - Submit Your Post to Article Directories
Lesson 10 - Add More Content and Build More Backlinks
Lesson 11 - The Waiting Game
Lesson 12 - Tweak Your Site
Lesson 13 - Scale Your Campaign

Before we begin with “Lesson 2 - Find Your Niche“, please bookmark this page and subscribe to full RSS feed as there are 13 steps, so you definitely won’t want to miss out!  If you are just joining us now, be sure to go back and read “Lesson 1 - Set Your Goal“.

Affiliate Marketing Apprenticeship Program

Lesson 2 - Find Your Niche

When selecting a niche, I would start with something that interests you or that you’re knowledgeable about such as cars, sports, fitness, men’s/women’s health, lawn & gardening, wood-working, making money, arts & crafts, pets, baby products, debt consolidation, hiking/camping, traveling, etc.  Picking a niche that interests you will make writing content for your page much easier.  If you are unsure about what niche to get into, search forums, usergroups and sites like Yahoo! Answers to get some ideas of current hot topics that people are discussing and the kinds of questions that they’re asking.

Secondly, in order to succeed in the already saturated and highly competitive affiliate marketing business, I would recommend that you select a “micro niche” as to avoid having to compete with the giant marketers who are already monopolizing the broader niches.  The more specific the niche, the fewer the competition, and the easier it will be to obtain a high ranking (i.e. breast surgery” vs. “breast surgery doctor philadelphia”).  In order to identify your potential competitors, simply Google your long tailed “keyword” in quotes and examine the top 10 sites in the results.  Alternatively, you can use the PageRank Search tool which will return the top 10 sites along with their page ranks. 

Take a look at the sites and ask yourself, can you create a better and more informative site on this topic with more useful information by putting a new spin on it or by approaching it from a different angle?  Also, do those sites have a high page rank of say, 5 or higher?  If so, it will take a lot of time, effort and innovation in order to be competitive, but it certainly is doable.  A couple other things to look for are, do the sites have the keyword in the page title and in the domain name itself?  If not, then you may have a good chance of outranking them.  breast surgeryLastly, you will need to find out how many incoming links these sites have from external sites.  Yahoo offers a nifty SiteExplorer tool which allows you to do this rather easily.  The more authoritative the referring site, the more valuable the link due to Google’s weighting system.  Simply type in the domain name and click on “Explore URL”.  Next, click on “Inlinks” to filter for incoming links only, then select “Except from this Domain” and “Entire Site” to exclude incoming links from the site itself, but to include links to any of the site’s page, not just the default homepage or index page.  If your prospective competitors have thousands of incoming links, then be prepared for an uphill battle because they will be very difficult to overtake in ranking.

…Next >> Lesson 3 - Keyword Sniping

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Affiliate Marketing Apprenticeship Program - Lesson 1/13

written by Anthony Dinh

apprenticeFirst, I’d like to say thank-you and congratulate you for joining my Affiliate Marketing Apprenticeship Program. You’ve taken the first step in the right direction towards building a successful online business and financial freedom. This 13-step program is your roadmap to wealth, and it’s jam-packed with invaluable information…no tricks or gimmicks here folks, just solid and proven methods that work! SEO (search engine optimization), copywriting and various internet marketing methods will be covered throughout the tutorial. I suggest that you read through it once, let it soak in, try it out, then go back and read it again because you’ll surely pick up something new that you missed the first time around.

Here’s a breakdown of each lesson:

Lesson 1 - Set Your Goal
Lesson 2 - Find Your Niche
Lesson 3 - Keyword Sniping
Lesson 4 - Research Affiliate Programs
Lesson 5 - Build a Website Around Your Keyword
Lesson 6 - Incorporate Affiliate Links in Your Posts
Lesson 7 - Build Quality Backlinks
Lesson 8 - Submit Your Site to Web Directories
Lesson 9 - Submit Your Post to Article Directories
Lesson 10 - Add More Content and Build More Backlinks
Lesson 11 - The Waiting Game
Lesson 12 - Tweak Your Site
Lesson 13 - Scale Your Campaign

Before we begin, please bookmark this page and subscribe to full RSS feed as there are 13 steps, so you definitely won’t want to miss out!

Affiliate Marketing Apprenticeship Program

Lesson 1 - Set Your Goal

bull's eyeFirst, you need to set a goal so you know where you’re going and when you get there. Otherwise, you will be wandering aimlessly, and you’ll have no way of gauging your progress. You don’t get up in the morning and just walk out the door without setting some goals for yourself do you? Subconsciously, we all set goals for ourselves without even realizing it such as making some new business contacts, making a sale or meeting a deadline.

 

I recommend that you start with a modest goal at first, one that you can achieve relatively easily. Of course, we all want to earn tens of thousands of dollars per month, but a more realistic one would be about $300 a month. If you start off with an unattainable goal, you’re just setting yourself up for failure, and you will probably be discouraged and give up without giving adequate time for your goals to be realized. Once you are consistenly hitting your target for a couple months, then you can certainly aim a bit higher, but taking baby steps until you’ve mastered the process is key.

 

…Next >> Lesson 2 - Find Your Niche
 

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Too Lazy to Blog From Scratch? Purchase One from Sitepoint

written by Anthony Dinh

May 29, 2008 · Filed Under blogging| make money online| wordpress · 3 Comments 

weighing pros and consBefore I built DiariesOfABlogger a little over a month ago, I contemplated the possibility purchasing an established site that was already generating some decent traffic and revenue, but just needed that extra little boost from a wide-eyed and eager newbie blogger like myself to pump new life back into it.  You’d be surprised, but there are many blogs out there that have been abandoned by their owners due to personal issues, new business ventures, lack of time or simply because the owner just lost interest.  Also, many blogs are built by serial domain flippers with the intent of making a quick sale a few months down the road.  Whether you opt to build one from scratch like I did or decide to purchase an established one, here are some things to consider in weighing the pros and cons of each:

Advantages

  • established traffic and RSS readers
  • already generating revenue
  • indexed and ranked
  • aged backlinks

Disadvantages

  • requires a lot of time and effort
  • design not exactly the way you want it
  • domain name not to your liking
  • takes time to index and get ranked
  • possibility of getting sandboxed by Google
  • takes time to establish loyal RSS readers

sitepointAfter doing a bit of research, I stumbled upon Sitepoint.  Not only is Sitepoint a marketplace where webmasters come to buy and sell domains, but it’s also a great resource site for web developers, offering an array of books, web kits, articles, scripts and training videos.  The domains listed for sale range anywhere from just a few dollars to 5 figures.  Some of the more notable blog acquisitions that have transpired within the past few months include MomsCashBlog, JohnCow and BobMeetsWorldGamerzReviewz and DebtConsolidationBook, owned by blogging heavy weights JohnCow and Garry Conn, respectively, are two upcoming blogs that will be listed in a few weeks once the Cowpetition winner has been announced.  If you’re leaning more towards purchasing a mature niche blog rather than starting from scratch, I would recommend you check out the following affordable sites which have great potential that are currently up for sale at Sitepoint.  If you want an even bigger head-start, they also have a Premium Sites section with sites boasting higher page views and income for those of you with deeper pockets.

TattooSpaces

Description: This Small yet growing community is running on phpfox. The site was custom skinned for the tattoo theme.  Also, I purchased a vbulletin license and integrated it with phpfox. The site gains visitors/members without any advertising, however I’m sure that with the right advertising (on places like tattoodles or others) that this place could grow exponentially.

I just recently emailed about 60-70 tattoo artists to start the process of link swapping. So far a few have agreed. But the opportunities are endless.

Established: Sat Sep 30 2006
Page views/month: 45,000
Monthly Revenue: 10
Revenue Sources: Adsense
Google Pagerank: 0
Uniques/Month: 1,200
Price: $1200

USABlogger

Description: USAblogger.us is an automated internet business blog, launched on December 28, 2007, This automated site grows rapidly without advertising. All new feed items are banked and stored for life!  USAblogger.us was built with Wordpress system that allows complete control of the website.  We are including the unique website with complete ownership, all source files, the outstanding domain name (free transfer with godaddy) plus hosting which is paid until December 31, 2008!

The website is outfitted with google adsense ads and CJ ads.  This website is being sold as a turnkey business, therefore treat as no/minimal revenue and traffic.

Website Launched on: Dec 28, 2007
Registered through: GoDaddy.com, Inc. (http://www.godaddy.com)
Domain Created on: Nov 2, 2006
Domain Expires on: Nov 1, 2008
Revenue Details: We estimate $10 to $150 in revenue with ZERO marketing.  The site could earn $500+ per month with only 5 referral hosting signup via the link in the header.
Price: $249

FunniestGadgets

Description: I’m selling this site because I have no longer time to update it.  Site is not monetized, but I think there’s a huge potential with adding affiliate links to the products reviewed.

More information upon request.

Revenue Details: There’s only text-link-ads currently on the site and it has been there only a few weeks.
Traffic Details: 92% from other sites, 7% from search engines. Good rankings for keywords like funny gadgets, weird gadgets.
Price: $2000

PerfectBlogging

Description: I want to sell this site because of this 2 reasons

- I don’t have time to update it every day

- I need money

I guarantee this site can bring more revenue and has very good potential. I can also provide screenshots.

Established: Mon Apr 30 2007
Page views/month: 6,000
Monthly Revenue: 120
Google Pagerank: 4
Uniques/Month: 3,000
Revenue Details: site currently makes money from the banners sold on the site.
Price: $1225

This is just a small sample of what’s out there, but if you really take the time to look, you will surely find one that falls within your niche.  Many of these sites have great potential and are very interesting with great content, a loyal user base, high page rank and are already generating some revenue. 

The reason I ended up building my own site is because I’m very meticulous and particular in nature, so I needed to have complete control of every aspect from beginning to end.  Also, personal satisfaction and knowing that I did it myself was a big driving force.  I wanted the challenge of being able to build a blog from scratch, generating traffic and eventually earning money from it.  I accepted the fact that it was going to take some time to establish a loyal user base and the possibility of even getting sandboxed, and I was willing and prepared to put in the long hours that it would take to nuture DiariesOfABlogger into a thriving money making machine.  Whether DiariesOfABlogger ultimately ends up succeeding or failing miserably, at least I will know that I was in control of my own destiny.

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$100 a Day in 7 Easy Steps

written by Anthony Dinh

May 19, 2008 · Filed Under affiliate marketing| make money online · 3 Comments 

100 a dayYou may not realize this, but it’s easier to make $100 a day online than you think.  For most of you, the concensus seems to be that making an extra $500-1000 a month would make life a whole heck of a lot easier.  With this “wash, rinse & repeat” method which is surprisingly easy to duplicate, you could make up to $3000 a month per site right from home.  If the $100 a day goal is a bit high for you beginners, then you can certainly shoot for a more modest goal of $50 a day which will still net you a nice $1500/month.  Whether you choose to start a blog, write a content website, pursue affiliate marketing, build lists, generate leads, provide an online service, create informational e-products or open an online BANS (build a niche store), you can apply the “wash, rinse & repeat” method to start multiple money generating sites and scale your business over time.  For this excercise, we will be promoting ClickBank digital products.

clickbank

Step 1 - Find Your Niche
I would start with something that interests you or that you’re knowledgeable about such as cars, sports, fitness, men’s/women’s health, lawn & gardening, wood-working, making money, arts & crafts, pets, baby products,debt consolidation, hiking/camping, traveling, etc.  Picking a niche that interests you will make writing content for your page much easier.  If you are unsure about what niche to get into, search forums, usergroups and sites like Yahoo! Answers to get some ideas of current hot topics that people are discussing and the kinds of questions that they’re asking.

Step 2 - Snipe Your Keyword
Keyword Sniping can be done using one of the many free keyword search tools that are readily available such as WordTracker or the one offered by DigitalPoint.  Both tools will return a list of related keywords with their daily search volumes.  A search frequency of at least 200 times a day is recommended.  Google search “your keyword” with quotes around it to get an idea of how many competing pages there are for each keyword.  The fewer competing pages the better, but the rule of thumb that I go by is anything with fewer than 1 million competing pages should work nicely.

Step 3 - Find a Webhost
Due to the competition with so many hosts out there, you can find hosting service for really cheap these days if you look around.  I would recommend HostGator.com since they offer first month’s hosting for only 1 penny if you use the “wordpress” or “jury” coupon codes when prompted. 

webhost

Currently, DiariesOfABlogger.com is hosted on IX Web Hosting, and I couldn’t be happier with the service.  Both Linux and Windows platforms are supported, so you may pick the one you’re most comfortable with.  Three levels of service are offered, so there’s one to suit everyone’s needs (Unlimited Pro, Business Plan, Elite Plan).  I purchased the mid-level Business Plan package and prepaid for 2 years, so the monthly fee came to $6.45, but you can get a free domain and hosting for as little as $4.95/month.  Check out the plan comparison chart here for more details.

Step 4 - Create or Find Your Product
product searchYou can either opt to write your own product material, or you can market one of the many digital products available at ClickBank and earn a commission for each sale.  Just make sure that there’s a high demand for your product.  I would chose one that pays at least $15 commission per sale, one with a high %rfd which indicates that many affiliates are making sales on the product, yet it still has a low gravity and not too many affiliates are currently marketing it (between 10-50 is good) to avoid market saturation and too much competition.

Step 5 - Build Your Site Around the Keyword
You will need to create and publish a minimum of 10 posts surrounding your keyword and product with some solid content that speaks with authority on the subject matter.  Though you are using Wordpress blogging software and your site looks like a blog, the difference is that you won’t have to post regularly as you would with a typical blog.  As a matter of fact, I would suggest removing all post dates as the information you provide should not appear to be dated in the readers’ eyes.  Be sure to use a nice, clear headline that catches the reader’s attention and compels him or her to click on your product.  Also, including social proof, testimonials and screenshots will help in convincing the visitor that your solution works and it’s what they’re looking for. 

Step 6 - Setup Autoresponder to Harvest Emails
Although not completely necessary, setting up an autoresponder will allow you to harvest your visitors’ emails when they sign-up for your product.  Doing so will allow you to send out newslettters in the future to promote other products which would be of interest to your niche audience.

Step 7 - Market Your Product
There are many channels you can use to market your product.  You can either promote it by posting in Yahoo! Answers or some of the forums that you came across in step1, by including a linked signature in your profile or newletters to your product landing page or by getting involved and answering questions posted by others within the forum to gain exposure.  Yet another way to get word out is by submitting articles regarding your product to article such directories such as EzineArticles and ArticleMarketer.  Cross promoting with other sites within your niche through link exchange programs can also be an effective way to market your product.

As with anything else, you will have to try it, make some mistakes, learn from your mistakes, then improve and grow.  It will take some time, trial and error, testing and tuning before you come up with a formula that works for you, but persevere, push on and don’t give up!  Once you discover that secret winning formula, it should be rather easy to duplicate your success by simply washing, rinsing and repeating.

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