Do You Digg It? comScore Says Yahoo! Buzz is the Way to Go
written by Anthony Dinh
Everyone in the blogosphere and MMO niche knows that submitting your posts to Digg can lead to huge boosts of traffic to your site, so we all diligently submit our best work in hopes that it will gain enough popularity to ultimately achieve the holy grail of being promoted to the front page. Heck, it seems like everyone and there mom has a Digg button or link in some form or another on their site these days.
Move over Digg, there’s something leaner and meaner! comScore, a global internet information provider of consumer behavior, has just released some metrics indicating the Yahoo! Buzz is gaining more internet traction and has actually surpassed Digg at it’s own game. For the month of April, Yahoo! Buzz reached nearly 7M unique visitors in the US, while Digg fell behind with just under 6M unique visitors.
Traditionally, Digg has been known to cater to a young, male, techie audience, and Yahoo! Buzz is capitalizing on this shortcoming by addressing the needs of the more mainstream audience. Yahoo! Buzz boasts to be a nice option for the less hard-core social media user, with 50% of its visitors being female. Though these factors don’t mean much to the casual user, it’s music to the ears of eager advertisers. Studies have shown that women and ”technically challenged” users are more apt to click on ads than tech-saavy users.
Being one of the world’s most popular sites, any of Yahoo!’s new projects will surely get a big a kickstart from the enormous amount of traffic that it currently generates. The site is still in beta and unlike Digg, it doesn’t have open article submission policy, so submissions are not open to all sites. For now, submitted articles must come from approved sites only, but you can join a mailing list to be considered until it opens up to the public.
Is Digg losing its touch? Not really. According to Compete, Digg is still generating as much buzz as it did over a year ago, and the site is still exhibiting some steady growth.
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